Our pitch objective is based on enhancing the awareness around ethically and sustainably sourced creative goods that are made by craftsmen and women from Nepal. This will be by using digital media as the avenue in promoting the small businesses global scale.
We aim to create a website, Instagram and an app that offers consumers on a global scale the ability to purchase handmade, authentic products. Developing the website will help raise awareness of the negative impacts of fast fashion, mass consumption and production as well as pollution. By supporting our website, it will help to reduce these negative consequences. Not only will the website assist in raising awareness but also leverage small localized independent businesses within Nepal. The motivation is to encourage financial growth and provide transparency into the manufacturer’s sources, production details and internal/external processes. The website will function as a marketplace, similar to Facebook and work as an online store. It will open a channel of smooth communication and highlight a deeper understanding of the artists and craftsmen in areas of Nepal. Preferably marketed to Western countries such as Australia, Canada, the United Kingdom and the United States. Through free access to the website, it will provide the customer insight about the small hard-working independent businesses in Nepal. Before buying, customers will learn where and how the product they are purchasing online is made; thus supporting the business of their choosing. This pitch aligns with the importance of cultural integration and how it fosters community.
The utilization of relevant academic articles and industry reports has further aided our engagement with the key theories and concepts of the digital Asia framework. An example of this is from the studies of the General Assembly of the United Nations in 2021. In which the GA acknowledged “that the creative industry can foster positive externalities” (Harper, 2021); emphasizing the significant role of creative industries and their “potential to promote sustainable consumption practices”(Harper, 2021) on a global expansion. These findings not only accentuate the paramount role of creative industries in supporting sustainable consumption; but also emphasize the potential for innovation and sustainability within the digital economy.
This digital artefact aligns strongly with social, cultural and technological core values. It will demonstrate the use of social and digital media platforms as it reaches out to a wide audience showing recognition to the cultural sustainable handicrafts and raises awareness to their industrial work involved in making the products. This is an economic gain for both partners, as western countries are purchasing on the website and inevitably beneficial for the Nepali businesses as they are selling their products and gaining more financial stability with the promotion of the products.
As a group, consisting of Jasmine and Helia, we are interested in planning and comprehensively structuring our research project. This will ensure that segments of research are thoroughly explored and attended to within different cultural practices. Our foundation for the assignment is to develop a deeper understanding of diverse cultural perspectives. This includes a variety of practices and beliefs, and to critically reflect on these factors through a culturally sensitive lens. Also conducting research into what is appropriate to market on the website and media apps, which artists connect to and providing consumers with complete transparency of their items. Additionally, we have curated a project timeline that allocates specific milestones to each member so we can achieve effective project management throughout the project.
Jasmine Cunial Burns 
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